With all the focus on "eco-celebs", it can be easy to forget the millions of low-income citizens who only wish they could afford the environmental peace of mind flaunted by their favorite movie stars. Hollywood has good intentions, but I'm pretty sure the film actor's guild will not be responsible for saving the planet.

Let's estimate, and say that roughly ten percent of Americans are moving forward into the new green economy, this means 90 percent are left behind in the grey pollution based economy. 10 percent is a good start, but if we want to avoid a climate crisis, we need to bring everyone on board.

Perhaps we can learn something from the cellular market.   Read More »
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